Why I am doing this

Late at night, three years ago in December, I sat on the coach at home reading sales, marketing and business development material just like I did most nights. With a book in my hands, my laptop right next to me, and my wife laying next to me on the other side. She was almost falling a sleep. Most nights she did fall a sleep just this way, while I was up late working on my own business. When I looked at her I felt a rush of appreciation trough my body, closed followed by a rush of anxiety. I was so grateful for having a wife that let me follow my dreams and focus on building my own business, but at the same time I felt angst for jeopardizing our family economy for not choosing a safer path. And I felt shame for not being a better husband and father. I had already had a long run as an entrepreneur. All the time since graduating  college I had been building businesses. Some went fairly good and made sure I could put food on the table and pay the bills, and some failed and just led me into working even longer days and being even more obsessed with work and not as present for family and friends as I wanted to be. Especially mental presence was something I felt that I lacked when I was with my loved ones. You have probably heard that being an entrepreneur is not a job, but a lifestyle. It´s true - and in my case I felt that my obsession with building my own business was eating up the rest of who I wanted to be.

My three core concepts:

The Goodwill Method
The Storybridge
The Client Journey